Our Jeans

Sculpture, elegance, and divinity form the foundation of our design practice. These elements converge in the creation of the Artois Magnus — a silhouette that reimagines denim through ceremony, craft, and South East London sartorialism.

The Artois Magnus expresses the richness of indigo through the artisanal precision of bespoke tailoring. Each curve, fold, and seam carries the intention of elevating denim into a realm of sculptural beauty.

Below, we invite you to explore the defining elements of our design.

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Colour

We chose to honour the deep lustre of indigo as our signature colourway.
Its richness illuminates monochromatic wardrobes with a subtle glow and harmonises effortlessly with vibrant, kaleidoscopic palettes. Indigo becomes both a grounding force and a quiet statement — a timeless blue that softens with wear.

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Silhouette

The magnified barrel leg curves into a sculptural, fabrege orb — a form that nods to eras when fashion embraced boldness, demonstration, and corporeal adornment.
The Artois Magnus silhouette playfully recalls the drama of jute suits and the architectural volume of crinoline, embodying a modern reinterpretation of historic grandeur through denim.

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Construction

Our construction is rooted in bespoke tradition.
Stylised pocket lines echo the structure of a tailored trouser, evolving seamlessly into slant pockets, single jet pockets, hand-finished hems, and a refined hook-and-bar fastening. Every element is thoughtfully patterned to honour heritage craftsmanship while introducing a new language of denim architecture.